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Media promoting Belt and Road television, film cooperation

Beijing: Media organisations in different countries along the Belt and Road are cooperating with film and television productions to promote mutual understanding and communication.

A Belt and Road Themed Forum on Sustained Media Cooperation and Common Development took place in Beijing on Tuesday to review the international media cooperation.

Media agencies take a group photo at completion of the Belt and Road Themed Forum on Sustained Media Cooperation and Common Development.

The President of China Intercontinental Communication Centre (CICC) Mr Chen Lujun speaking at the event said the ancient Silk Road and maritime Silk Road connected people of the Euro-Asian and African continents and along the routes a long time ago.

“The cooperation of media agencies will bring people in many countries in Europe, Asia and Africa connecting closer to exchange culture and mutual understanding,” he said.

The Belt and Road Media Cooperation Union was established in Beijing, China on April 18, 2016, under the support of the State Council Information Office of China.

The CICC and media representatives, cultural ambassador and cultural agencies along the Belt and R oad jointly set up the Belt and Road Media Cooperation Union and launched the joint Belt and Road TV Networks.

It was signed by representatives from 17 media agencies including the US National Geographic Channel, Discovery Channel and History Channel, Channel NewsAsia Singapore and Mongolian National Public Television Channel.

The CICC, National Television of Cambodia, National Channel of Thailand and Media Prima of Malaysia hosted a series of events for the launch of the documentary block USilk. (USilk subordinated to the CICC is an online video programming project built by CICC and GoChinaTV).

And Chinese Culture Screening Week at the Spring Festival Week in Cambodia, Thailand and Malaysia, marked the official launch of Belt and Road TV Networks.

The documentary block USilk has been broadcast on 21 channels globally in 11 languages to some 500 million viewers in more than 40 countries and regions as of April 2017.

The CICC was established in Beijing in December 1993 to promote comprehensive international cultural communication under the slogan “Let the world understand China, let China understand the world”.

By Khonesavanh Latsaohao
(Latest Update April 20, 2017)

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