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AirAsia celebrates Asean’s golden jubilee by giving back to region

Manila, Philippines: -- AirAsia has launched AirAsia Loves Asean, a series of initiatives focused on education, talent development and the economy to celebrate 50 years of Asean (Association of Southeast Asian Nations).
The initiatives comprise the AirAsia Asean University Partnership, Asean Entrepreneurs Day, Asean Journalists Camp and the Allstars Exchange Programme.

AirAsia Group CEO Mr Tony Fernandes (sixth from right), guests and other members of the AirAsia management team attend the launch of AirAsia Loves Asean in the Philippines on Tuesday.

Through the university partnership, AirAsia will give tertiary students from across the region the opportunity to intern in various capacities with the airline, with a chance to secure full-time employment upon graduation.
Asean Entrepreneurs Day will reinforce AirAsia’s commitment to Asean entrepreneurs by providing them with a forum to learn from the best start-ups in the region and a platform to develop and market their businesses, starting with Indonesian actor, host and VJ Daniel Mananta’s “Damn! I Love Indonesia” brand.
To encourage better reporting on Asean, AirAsia will host the Asean Journalists Camp, a workshop for journalists that will build a greater understanding of Asean’s brand of regionalism, how the organisation works, social, development and integration issues as well as sustainable, community-based tourism.
Lastly, AirAsia Allstars will get the chance to experience working and living in other Asean countries through the Allstars Exchange Programme, which aims to foster cultural exchange at a working and personal level.
The launch ceremony for AirAsia Loves Asean took place at the Philippines Air Force Headquarters at Villamor Air Base in Metro Manila on Tuesday. The ceremony was attended by AirAsia Group CEO Mr Tony Fernandes, guests and other members of the AirAsia management.
At the ceremony, AirAsia also unveiled an “I Love Asean” aircraft livery showcasing designs inspired by textiles, architecture, art and nature from all 10 Asean nations such as batik cetak from Malaysia, Poom Khao Bin from Thailand, Ulos Batak from Indonesia, Tapis from the Philippines, Trong dong from Vietnam, Kbach pka Chan from Cambodia, Lao Phouthai from Laos, Chate from Myanmar, Jongsarat Brunei from Brunei, and Vanda Miss Joaquim from Singapore.
All AirAsia aircraft based in the region will now feature the Asean flag in addition to their national flags.
AirAsia Group CEO Mr Tony Fernandes said “We owe our success to Asean. As a truly Asean airline, we want to bring the people across the region closer together in line with the amazing work Asean has done over the past 50 years.”
“AirAsia Loves Asean is just the first of many initiatives we have planned to give back to the region that, together with our continued promotion of Asean destinations through our branding and marketing efforts, will be able to help bridge communities and economies as Asean moves towards even greater integration and mutual understanding,” he said.
AirAsia, the leading and largest low-cost carrier in Asia, services the most extensive network with over 120 destinations. Within 15 years of operation, AirAsia has carried over 350 million guests and grown its fleet from just two aircraft to over 170.
The airline is proud to be a truly Asean airline with established operation bases in Malaysia, Indonesia, Thailand, Philippines, India and Japan, servicing a network stretching across Asean countries and beyond.

By Times Reporters
(Latest Update
November 15,
2017)


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